I'm a Filipino-Canadian creative director, brand strategist, designer, and photographer. I built my career in NYC, receiving my BFA in Photography & Imaging at NYU Tisch, then spent almost a decade at Pharrell's streetwear label Billionaire Boys Club / ICECREAM, where I worked my way from intern to Creative Director.

My time at BBC provided me experience across all brand touchpoints: from social & e-commerce photography, graphic & apparel design, production pipeline, and marketing, to directing flagship partnerships such as the inaugural BBC x Yankees collaboration, and eventually leading the brand's web3 venture.

Most recently, I was Creative Director at Future Primitive, a consumer tech startup building at the intersection of culture and emerging technology.

My practice spans the full creative stack: product development, brand identity, marketing, UX/UI, photography, and graphic design — but my strength lies in my ability to connect the dots using a blend of taste, strategy, and execution.